Imagine you come to the website of a thought leader in the realm of writing successful novels that feature marginalized main characters. And imagine that publishing such a novel is a goal of yours. The first thing you notice on their website is a bold statement in the header that speaks to a key approach or opinion they have in their industry that no other coaches or experts in their industry have. After you read the statement, you’re like: Ooh, okayyyy . . . spicy. I haven’t come across...
9 months ago • 8 min read
Can we talk really briefly about a type of product you can add to your ecosystem that will help shift your potential clients from “Convince me why I should work with you.” to “I’ve experienced your approach and I’m ready for more. What’s next?”? If you work in the realm of big ideas—as a thought leader, changemaker, coach, consultant, etc.—adding a prerequisite product (and a proof of concept product, which we’ll talk about later) to the world you’re building with your ideas . . . is a really...
9 months ago • 9 min read
There’s a mission you chose to accept. Maybe you found the mission; maybe the mission found its way to you. Regardless, it’s one that a lot of people passed over . . . or haven’t even thought of yet. Oh, and: before we get deeper into this email—Publish One Year of Bold Ideas (which is 52 weeks of writing exercises for changemakers and thought leaders) is still available for an amazing, one-time investment 🎉. I'll explain this image in just a second. Your mission relates to helping specific...
11 months ago • 8 min read
You are building a body of work that serves a greater purpose. A greater purpose than lining the pockets of social media giants (by filling their platforms with content). A greater purpose than trying to go viral online a few times per year. A greater purpose. There’s some system or inequity in the world that you want to help people overcome, or have better health/life outcomes in. Or, there’s some opportunity or magic in the world you want to help people notice and access more. So, be honest...
11 months ago • 2 min read
I want to start by thanking you. You show up every day (or as often as you can) to write, work, teach, and communicate in a way that brings help and transformation to the communities and clients you serve. You actually give a crap about creating safety and support for people—whether you help them write their first novel, navigate tricky career changes, heal their mental state, start or manage a meaningful business, or grow their own food from scratch. I thank you for not being a part of what...
about 1 year ago • 2 min read
The thesis of this email is this— As your expertise (and the sophistication of your approach) in your industry grows, your demand for a higher ROI from your publishing grows as well. And there are certain publishing projects you can assign yourself that will offer that radical ROI (meaning: return on investment). I’ll share those projects with you and explain this diagram in just a second. But, the tl;dr of it all is—I’m hosting a free workshop this week on 4 publishing projects that can...
about 1 year ago • 5 min read